Skip to main content

Key Difference – Pinterest vs Instagram

The key difference between Pinterest and Instagram is Instagram is used to share content that is authentic whereas Pinterest is used to share content that is visual. Currently, Instagram has more followers in the world when compared with Pinterest. Let us take a close look at both the image sharing programs and see what they have to offer.


1. Overview and Key Difference
2. What is Pinterest
3. What is Instagram
4. Side by Side Comparison – Pinterest vs Instagram in Tabular Form
5. Summary

What is Pinterest?

Pinterest is an online pinboard. It mostly uses images and visual pieces of multimedia. You can create a number of these pinboards as you would like. This will make it an easy to organise your content. You can create a title for your pin board and insert relevant content as needed. Pinterest users can interact with each other by commenting, liking, and pinning stuff. That is what makes Pinterest an effective tool for social networking.

Pinterest is free, but you will need an account to sign in and start using Pinterest. You can create the free account at You will only need a valid email address and a password. You can also create an account using your Facebook or Google account. You will need to fill in a few details like name, age, language, gender, and country before you can pick at least five categories to follow using Pinterest. This will help Pinterest show you personalised pins based on the interest that you provided.

You can move into your profile by clicking on the name and profile picture found in the top right corner. You can click on the username of the preferred user pull out their profile and click on the follow button at the top of the profile. You will have the option of following the user’s boards or follow specific boards of the user. Pinterest is an intuitive platform that can be used to interact and share content with people.

Difference Between Pinterest and Instagram

Figure 01: Pinterest Logo

Pinterest can be used effectively on your desktop web, but it is also powerful as an app for Android and iOS. Apps can be easily used in discovering pins, saving pins and finding them at a later time.

What is Instagram?

Instagram is a social networking platform that is used to share videos and photos from your smartphone. Similar to twitter and facebook you will get a profile and news feed on Twitter. When you post a video or a photo, it will be displayed on your profile. Users can follow you to see posts on your feed. You will see the posts of users whom you choose to follow.

It almost is a simplified version of Facebook. It emphasizes on visual sharing and mobile use. As with other social networking platforms, you can interact with users with whom you wish to follow. Instagram is free and can be used on iOS and Android devices. Instagram can also be accessed via the web. But users will only be able to upload videos and photos from their devices.

Before you can use this app, you will be required to create a free account. You can easily sign up by using an existing email or Facebook account. You may be asked to follow Instagram users who are on your Facebook network. You can do or skip this process and do it at a later time.

You can customise your profile by adding a photo, adding your name, and inserting a short bio and a link to your website if you have one. Instagram is all about sharing video content. So, everybody will intend to share their best videos and photos. Every profile will come with followers and following count which will represent the number of people who are following you and how many people are being followed by you. Each user profile comes with a button that can be tapped to follow them. If the user you try to follow has set his profile to private, the user will need to approve your request.

If your profile is set to public, anyone can find and view your profile. They can view your videos and photos as well. You can set your profile to private if you want to approve your followers. Interacting with the post is an easy process. You can comment and like a post. You can also share a post if you wish to. You can use the search tab to find new friends and to search for tailored posts.

Instagram was launched in 2010 and has come a long way in regards to posting options. In the past users were only able to add filter without any editing features. Today you can directly post using the app or from the videos and photos on your device. You can filter your videos and photos and also tweak and edit them.

Key Difference Between Pinterest and Instagram

Figure 02: Instagram Logo

Instagram has over 23 filters that can be applied videos and photos. You can adjust the contrast, brightness, adjustments, and structure using the edit option.

What is the Difference Between Pinterest and Instagram?

Pinterest vs Instagram

Pinterest is an online pinboard. It mostly uses images and visual pieces of multimedia. Cell inclusions are the non-living substances that are not able to carry out any metabolic activity.
Crafters, Women, and Foodies. Women, Teens and under 30.
Best For,
Sharing visual content, e-books, website traffic, how to and sales. Sharing content that is authentic, showcasing the scene and creating brand awareness
 Primarily Used By
B2C Nonprofits, B2C
Looking For
Products, photos, tips, and videos Exclusive and interesting photos, personalized experience with brands
Discovery and curation More personal experience
Order of Images
Thematic Chronological
100 million 400 million
Fewer personal More personal
Liked Images
Available Short links
Types of Images
High quality images of products and professional images Professional private and snapshots
Embedding with Social Media
Complicated Simple
Image Filters
Not available Available
Video Uploaded
Not available Available
Upload through Browser
Available Not available
Upload through App
Available Available

Summary – Pinterest vs Instagram

Although both Instagram and Pinterest seem to be similar, it is clear that they come with some important differences. The difference between Pinterest and Instagram is Instagram is used to share content that is authentic while Pinterest is used to share content that is visual.

Download the PDF Version of Pinterest vs Instagram

You can download PDF version of this article and use it for offline purposes as per citation note. Please download PDF version here Difference Between Pinterest and Instagram

Image Courtesy:

1.’Pinterest Shiny Icon’By Jessekoeckhoven – Own work, (Public Domain) via Commons Wikimedia
2.’Instagram logo 2016’By Instagram – Own work, (Public Domain) via Commons Wikimedia